ID Fresh Food Packaging Design
Designed a carton-style packaging for ID Fresh Food that is compact for easy storage, sturdy for handling, and functional with a bottle-cap opening for quick pouring and resealing.
Problem Statement (for old iD dosa batter packaging)
Consumers struggle to gauge the remaining quantity of batter, leading to inconvenience in meal planning. The pouch-style design was prone to spills, making storage and pouring messy. The packet was difficult to reseal securely once opened.
